In the beginning Esprit was just an idea that had to learn how to walk. He, a creative guy from the East Coast, who was hitchhiking through California in 1963. She, a young Californian in a VW Beatle, driving to her holiday job. Their names: Doug Tompkins and Susie Russell. Their mutual way starts on Route 89 at Emerald Bay – and has lasted longer than both of them might have thought at the moment they met: three months later, they are married. Another five years later, they found a company that goes on to write fashion history: Esprit.